Understand what are sms drip campaigns and how to use it to generate revenue for your business!
In simple terms, SMS drip campaigns are automated sequences of text messages sent to a SPECIFIC audience at a specific time.
An SMS drip campaign is typically sent after a particular time delay or action taken by the recipient.
For example; when someone opts into your newsletter, they’ll receive an automated drip campaign/flow (if the marketing team has it set up).
1. Impeccable Deliverability:
Unlike emails that can get lost in spam folders or overlooked, text messages are almost always read promptly, ensuring your message reaches your audience directly.
2. Audience Growth and Engagement:
Utilizing these campaigns helps expand your contact list and build a more engaged audience. By offering exclusive content, promotions, or updates through these automated flows, you entice more subscribers while fostering a sense of exclusivity.
3. Passive Revenue Generation:
SMS drip campaigns strategically incorporate upsells or reminders, effortlessly recovering lost sales and generating additional revenue without continuous manual effort.
4. Cultivating a Sense of Exclusivity:
Offering exclusive deals or early access through these campaigns nurtures a feeling of exclusivity among your audience, fostering stronger loyalty.
5. Building Lasting Customer Relationships:
These campaigns provide an avenue to engage with your audience consistently. By delivering targeted, valuable content and being present throughout their journey, you can build solid, personalized relationships with customers, nurturing loyalty and trust.
Now that you have an understanding of the basics, it’s time we dive into the 5 MOST important SMS drip campaigns that EVERY e-commerce that’s striving for success needs.
These drip campaigns/flows are a MUST-HAVE if you want to increase revenue, recover lost sales, and build an audience of people who want to keep buying!
Let’s get started with flow number one…
Upon a new subscriber's entry into your contacts or a customer's initial purchase, use the opportunity to give them a warm welcome!
This series of introductory messages is your chance to introduce your brand, set expectations for future interactions, and establish a positive tone for the relationship.
Consider initiating the sequence with a friendly introduction to your brand, followed by a note of gratitude or appreciation for their engagement or purchase.
We also recommend including enticing offers, exclusive discounts, or valuable content to further engage and incentivize new subscribers or customers.
Here's an example of a ‘welcome’ SMS drip campaign:
When a potential customer leaves items in their cart without completing the purchase, an abandoned cart drip campaign comes into play.
This sequence of messages aims to re-engage and encourage customers to return to their carts and complete the transaction.
The initial message in this series typically serves as a gentle reminder, notifying customers about the items left behind.
Subsequent messages might emphasize the urgency of the situation or offer incentives such as discounts, free shipping, or limited-time offers to entice customers back to complete their purchases.
These strategically timed messages aim to recapture the customer's interest, address any potential concerns, and prompt them to take action, ultimately reducing cart abandonment rates and increasing conversions.
Here’s an example of an ‘abandoned cart’ SMS drip campaign:
After a customer completes a purchase, a post-purchase thank you flow plays a crucial role in nurturing the customer relationship and fostering loyalty.
This series of messages acknowledges the purchase, expresses gratitude and aims to enhance the overall customer experience.
The initial message should immediately thank the customer for their purchase, reiterating the details of the transaction and showing appreciation for their support.
Following this, subsequent messages may include additional helpful information, such as order confirmations, delivery tracking details, or tips on how to make the most out of the purchased product.
Moreover, consider including exclusive offers or incentives for future purchases as a token of appreciation…
This not only shows gratitude but also encourages repeat business, reinforcing the customer's connection with your brand.
Here's an example of a ‘thank you’ SMS drip campaign:
After a successful purchase, a post-purchase upsell flow presents a valuable opportunity to increase revenue by offering complementary or upgraded products or services to the customer.
The initial message in this sequence acknowledges the recent purchase and expresses gratitude.
Following this, subsequent messages strategically introduce relevant additional products or services that complement the customer's recent purchase.
These messages highlight the value and benefits of the suggested upsell, showcasing how it can enhance the original purchase or offer added value to the customer.
Including limited-time offers, bundle deals, or exclusive discounts can entice customers to consider the upsell, maximizing the post-purchase engagement and potentially increasing the average order value.
Here’s an example of an ‘upsell’ SMS drip campaign:
Collecting customer reviews is vital for establishing credibility and trust.
A review request flow aims to encourage satisfied customers to share their feedback, helping build your brand's reputation and assisting potential buyers in their decision-making process.
The initial message expresses gratitude for the recent purchase and kindly requests the customer's feedback.
Subsequent messages in this sequence may highlight the importance of reviews, explaining how they benefit both the customer and future buyers.
To incentivize participation, consider offering exclusive discounts or loyalty rewards for customers who take the time to leave a review.
Making the process as simple as possible, with direct links or easy-to-follow steps to leave a review, enhances the likelihood of customer engagement.
Here’s an example of a ‘customer reviews’ SMS drip campaign:
We get it. You’ve consumed a ton of information on SMS drip campaigns/flows, what they do, their importance, and even their best practices…
Yet, you still aren’t clear on how you can execute this for your particular business.
You’re not alone. Most e-commerce businesses have ineffective SMS drip campaigns (or none at all), causing them to miss out on TONS of benefits that’ll move the needle in their business…
But you don’t want to be like the rest of them… YOU WANT TO BE A WINNER!
What's stopping you from achieving this?
Why spend a bunch of time and money trying to figure out how you can craft these revenue-generating flows when you can schedule a free call with our team of experts?
We’ll give you a step-by-step guide on how you can set up email flows, optimize them, and generate revenue on autopilot.
It’s a no-brainer. You’ve got nothing to lose, so go ahead and…
What Are SMS Drip Campaigns?!
Why Should You Use Them?!
5 SMS Drip Campaign/Flow Examples:
These SMS drip campaigns are crucial for e-commerce success, driving revenue, recovering sales, and fostering audience engagement.